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SHAMEEK BORKAR

TEA COUNTRY

REDESIGNING LABEL PACKAGE

WHAT IS TEA COUNTRY ?

Tea Country is a brand which sells green tea with just one flavour. It is not a well known brand like telty, lipton due to packaging, marketing, advertising. It has a low shelf presence when comes to differentiate with other brands.

  • Not engaging label
  • Less information.
  • No visual hierarchy
  • Lack shelf presence in front of competitors.

WHAT ARE IT’S PROBLEM ?

HOW IT GOT SOLVED ?

The main element that I kept in mind to enhance the design so that it stands out when kept with other brands. So for that a high quality image with bright colours and proper readable type will help to engage the audience.
WHAT IS TEA COUNTRY ?
Tea Country is a brand which sells green tea with just one flavour. It is not a well known brand like telty, lipton due to packaging, marketing, advertising. It has a low shelf presence when comes to differentiate with other brands.
PROBLEM
  • Not engaging label
  • Less information.
  • No visual hierarchy
  • Lack shelf presence in front of competitors.
SOLUTION
The main element that I kept in mind to enhance the design so that it stands out when kept with other brands. So for that a high quality image with bright colours and proper readable type will help to engage the audience.

DESIGN FRAMEWORK

​Visual Study of
Brand
​Discovery Session
Visual Study of
Competitor
​Discovery Session
Layout Design
​Discovery Session
Moodboard and
Type Selection
Label Design and
Mockups
Label Design and
Mockups
5)
Moodboard and
Type Selection
4)
Layout Design
3)
Visual Study of
Competitor
2)
​Visual Study of
Brand
1)

VISUAL STUDY OF TEA COUNTRY

1.    PROBLEMS WITH CURRENT LABEL
Flavour depiction
through image
is small
Flat Images
No information
about the
ingredients used.
Dull colour
No depiction of
health benefits.
The overall feel
doesn’t comes
under organic.
Wants to depict country
side through image

DESIGN PHASE

2.  LAYOUT DESIGN, MOOD BOARD & TYPOGRAPHY
COMPETITOR DESIGN ANALYSIS
3.  FINAL LABEL DESIGN
BEFORE
AFTER
4.  FINAL PACKAGING

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