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SHAMEEK BORKAR

BOMBAY PRESIDENCY GOLF CLUB

REDESIGNING VISUAL IDENTITY

WHAT IS BPGC ?
The Bombay Presidency Golf Club (BPGC) is one of Mumbai's most famous and oldest golf clubs. It was established in 1827 on reclaimed land belonging to the port trust in Chembur, a suburb of Mumbai.
PROBLEM
  • Out dated logo with heavy and old typeface.
  • Outdated design.
  • Don’t align with brand values.
  • Logo adaptation problem.
  • Complexity.
SOLUTION
​"By giving the logo a modern makeover and establishing new brand values that match the interests of both existing and potential customers, the company can refresh its image and connect better with its target audience."
  • Out dated logo with heavy and old typeface.
  • Outdated design.
  • Don’t align with brand values.
  • Logo adaptation problem.
  • Complexity.

WHAT ARE IT’S PROBLEM ?

WHAT IS BPGC ?

The Bombay Presidency Golf Club (BPGC) is one of Mumbai's most famous and oldest golf clubs. It was established in 1927 on reclaimed land belonging to the port trust in Chembur, a suburb of Mumbai.

​By giving the logo a modern makeover and establishing new brand values that match the interests of both existing and potential customers, the company can refresh its image and connect better with its target audience.

HOW IT GOT SOLVED ?

BPGC_edited_edited.jpg

DESIGN FRAMEWORK

​Discovery Session
​Discovery Session
Primary Research
​Discovery Session
Secondary Research
​Discovery Session
Brainstorming & Sketching
Logo Iteration & Mockups
Discovery Session
Primary Research
Secondary Research
1)
2)
3)
Logo Iteration &
Mockups
5)
Brainstorming &
Sketching
4)

DESIGN PHASE

1.    COLOUR BOARD, STYLESCAPE & IDEATION
COLOR BOARD
STYLESCAPE
ROUGH SKETCHES
Presentation.png
LOGO ITERATION
2.    FINAL LOGO​
3.    LOGO​ ADAPTATION
Logo 16.png
Logo 17.png
Logo 18.png
4.    MOCKUPS
Free Flag Mockup.png
Umbrella.png
Gloves.png

LEARNING'S

  • ​The project taught me the importance of deeply understanding a brand’s essence to create a visual identity that authentically represents its values.
     
  • It reinforced the value of research and exploration in developing a unique design that resonates with the target audience.
     
  • I learned about the concept of stylescapes and how they serve as a powerful tool to effectively communicate a brand's overall look and feel.

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© 2024 SHAMEEK BORKAR. ALL RIGHT RESERVED.

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© 2024 SHAMEEK BORKAR. ALL RIGHT RESERVED.

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