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VYLA
Vyla is India's premier fashion e-commerce platform featuring curated homegrown designers. Our unique avatar technology lets you virtually try outfits before buying, ensuring perfect fit
and style. Discover occasion-ready looks under structured price brackets, from contemporary fusion to modern ethnic wear. Authentic brands, effortless shopping, supporting local talent.
Services
Identity Design
Industry
Fashion
The Challenge
Despite fashion's accessibility, personal style discovery remains difficult requiring endless scrolling and influencer. Existing platforms lack personalised guidance while homegrown designers lack visibility. The task was to create a brand identity positioning Vyla's avatar technology and curated homegrown fashion as the effortless solution, empowering women to confidently wear their persona while differentiating from traditional e-commerce through accessible premium aesthetics.
The Solution
Understanding Vyla's mission to make personal style accessible, we crafted a brand identity rooted in the symbolism of the Rococo stitch known as the "queen of stitches" in embroidery. This visual metaphor bridges India's rich textile heritage with contemporary design innovation, positioning Vyla as both culturally authentic and technologically forward-thinking.
The logo's intricate, interconnected pattern symbolises the brand's core promise: weaving together individual identity with homegrown craftsmanship. This foundation reflects Vyla's commitment to empowering women while celebrating India's emerging designers creating a platform that serves both customers and creators.
Draws inspiration from the Rococo stitch, known as the “queen of stitches” in embroidery.
Letter V + Rococo Stich
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